141
Programs
$1.01
Avg EPC
4.5%
Avg Commission
123d
Avg Cookie
40.4%
Ghost Rate

Here's the uncomfortable truth about airline affiliate programs: the four biggest US carriers — Delta, American, United, and Southwest — have no affiliate program for flight bookings. Across the 141 airline programs in our database, the average EPC is $1.01, and commissions typically run 0.5-2%, often calculated only on the base fare (excluding taxes and fees that can double the ticket price).

But airline content is some of the highest-intent traffic on the web. Someone researching "best flights to Paris" is about to spend thousands on travel. The real question isn't which airline program pays the most — it's how you monetize the entire trip. Direct airline commissions are the smallest slice of what smart publishers earn from flight content.

Tier 1
Credit Cards
Co-branded airline cards (Delta Amex, Chase United, Citi AAdvantage)
$50-200+per approval
Tier 2
Travel Ancillaries
Hotels, car hire, travel insurance — the rest of the trip
$3-6EPC (3-8% rates)
Tier 3
OTAs & Aggregators
Booking.com, Priceline, Expedia — cover every airline
$1-6EPC (3-4% rates)
Tier 4
Direct Airline Programs
ITA Airways, Turkish Airlines, Emirates — limited to carriers with programs
$1-5EPC (0.5-2% rates)

This guide is structured around that revenue stack. We start with the elephant in the room (the Big Four US carriers have no flight programs), then work through each tier from highest payout to lowest, ending with a reference section covering the 10 best direct airline programs for publishers who want the complete picture.

What About the Major US Airlines? Delta, American, United & Southwest

None of the Big Four US carriers have an affiliate program for flight bookings. This is the single most important fact most airline affiliate guides get wrong. United and Southwest have vacation package and loyalty programs; Delta and American have nothing. The real monetization path for all four is credit cards and OTAs.

Delta Air Lines has no public affiliate program for flights or vacation packages. We confirmed this across every major network: CJ, Rakuten, Awin, Impact, ShareASale, FlexOffers. The monetization path is co-branded Delta SkyMiles American Express cards (Blue, Gold, Platinum, Reserve) available through Amex's affiliate program on CJ and Awin, with typical payouts of $50-$200+ per approved application. Delta SkyMiles points purchases via Points.com may also be available on FlexOffers.

American Airlines also has no public affiliate program. AA Vacations operates through travel agents, not publisher affiliates. Your options: Citi AAdvantage and Barclays AAdvantage Aviator co-branded cards on CJ, Bankrate, and CardRatings ($50-$175+ per approval), or promoting AA flights via OTA affiliate programs like Expedia or CheapOair.

United has no affiliate program for flight bookings. What exists is United Vacations (vacation packages only) on CJ at 0.50-1.00% (tiered), Mavely at 0.7% domestic / 1.4% international, and Skimlinks at ~2%. Multiple top-ranking sites incorrectly claim 2% commissions through Impact Radius — the official network is CJ, and the base rate is 0.50%. The average basket is $2,186, but a 24% reversal rate (commissions paid after travel, not at booking) erodes earnings significantly. Social media promotion is prohibited. CJ's terms require you to market as "United Vacations," not "United Airlines." A separate MileagePlus Points.com program on FlexOffers pays ~2% on loyalty points purchases with a near-zero EPC ($0.02). We cover this in detail in our full United Airlines affiliate program analysis.

Southwest has no affiliate program for flight bookings. We checked every major network and confirmed this in our full Southwest Airlines affiliate program analysis. What exists: Southwest Vacations (vacation packages only, not flights) on Mavely at 2.8% and CJ at just 0.50% — but this program appears to be winding down as Southwest launched Getaways by Southwest in mid-2025, bringing packaging in-house. A Rapid Rewards Points.com program on FlexOffers pays ~2% on loyalty points purchases but has a $0.00 EPC. Your best option for Southwest flight traffic is aggregators (Kayak, Expedia) now that Southwest joined major metasearch platforms in 2024-2025. Chase Rapid Rewards cards (Plus, Premier, Priority) are available through CardRatings, Bankrate, and CJ at $50-$200+ per approval.

So how do you monetize content about these airlines? That's what the rest of this guide covers — starting with the highest-paying tier.

Tier 1 — The Real Money

Airline Credit Card Affiliate Programs: $50-$200+ Per Approval

Here's the math that reshapes how you should think about airline content monetization. A United Vacations commission at 0.50% on a $2,186 package earns you ~$11. A single Chase United card approval through CJ or CardRatings earns $50-$200+. One card application equals 5 to 20 vacation package sales. Credit cards are often the only direct conversion path for airline content, and they dramatically outperform even the best direct airline commissions.

Cards Worth Promoting by Airline

Delta: SkyMiles American Express cards (Blue, Gold, Platinum, Reserve) via Amex's affiliate program on CJ and Awin. Welcome bonuses have fluctuated between 60,000-125,000 miles throughout 2025.

American: Citi AAdvantage and Barclays AAdvantage Aviator cards via CJ, Bankrate, and CardRatings. Two issuer programs means two approval opportunities per reader.

United: Chase United Explorer, Quest, and Club Infinite cards via CardRatings, Bankrate, and CJ.

Southwest: Chase Rapid Rewards Plus ($99/yr), Premier, and Priority cards via CardRatings, Bankrate, and CJ.

Emirates: Barclays Emirates Skywards Mastercard (Rewards at $99/yr, Premium at $499/yr) via Barclays' affiliate program.

The strategic insight: every airline review, route comparison, or "best time to fly" article is a credit card opportunity. A reader researching Delta flights to Paris is also a prospect for the Delta SkyMiles Platinum Amex. Structure your content to address the flight question first (building trust), then present the card as the natural next step for earning miles on that route.

Tier 2 — The Rest of the Trip

Hotels, Car Hire & Insurance: Higher Commissions Than Airlines

A reader researching flights is also booking hotels, renting cars, and buying travel insurance. These adjacent products often pay better than the airline itself. Commission rates of 3-8% on hotels and car hire dwarf the 0.5-2% typical of direct airline programs, and a single article about "flights to Paris" can link to all of them.

Hotels

Your reader needs somewhere to stay at the destination. Hotel affiliate commissions run 3-7%, well above airline rates, on average baskets that often exceed $500.

ProgramNetworkEPCCommissionKey Data
Booking.comCJ$5.654%$791 avg basket on Skimlinks (7.4%)
AgodaCJ$5.206%3.4% CVR on Skimlinks
Hotels.comCJ$1.08-4.45VariesVaries by market
IHGCJ$0.943%Direct hotel chain
HiltonSkimlinks4%Also on Awin

Car Hire

Ground transport at the destination. Rental car programs offer 5-8% commissions — a single car booking can earn more than several airline ticket commissions combined.

ProgramNetworkEPCCommissionKey Data
AvisImpact$3.378%Strong brand, wide coverage
Budget Car RentalFlexOffers$1.852.4%Budget-friendly option
EuropcarAwin$1.238%30-day cookie
AirportRentalCars.comCJ$1.165%Aggregator model

Travel Insurance

Travel insurance converts well because travelers buy it close to departure — a natural decision point after booking flights. Conversion rates of 6-14% are common, far above typical affiliate program benchmarks.

ProgramNetworkEPCKey Data
Travelex InsuranceCJ$3.08High-converting product
Generali Travel InsuranceAwin$2.476.2% conversion rate
Allianz TravelCJ$1.43-2.42Multiple network options
World NomadsCJ$0.28Popular with travel bloggers

Vacation Packages

Bundles mean bigger commissionable amounts. Even at low percentage rates, the high average order values drive meaningful per-sale earnings.

ProgramNetworkEPCKey Data
Apple VacationsCJ$1.99$2,139 AOV on Skimlinks
United VacationsCJ$2,186 AOV (0.50-1.00%, 24% reversal)
Funjet VacationsCJ$0.91Packages to Mexico & Caribbean

The Math

A single article about "flights to Paris" can link to the airline (2% on flight), Booking.com (4% on hotel), Avis (8% on car hire), and Travelex (insurance). The flight commission is the smallest slice of what you earn from that reader. Hotel and car hire commission rates (3-8%) are 2-4x higher than airline rates (0.5-2%), and travel insurance converts at 6-14%.

Tier 3 — Broadest Coverage

OTA & Aggregator Programs: Cover Every Airline

Online travel agencies work for all airlines, including the Big Four that have no direct programs. Many OTA EPCs exceed direct airline EPCs, with no per-airline approval friction. Join one OTA program and you can monetize content about any carrier.

ProgramNetworkEPCCommissionKey Data
Booking.comCJ$5.654%Flights + hotels + packages
PricelineCJ$2.263%Express Deals for flights
ExpediaCJ$0.85-1.78Up to 7%Varies by market & product
Trip.comCJ$1.276.5%5.2% CVR on Skimlinks, also on Awin
CheapOairCJ$1.12$8-25/bookingFlat fee model, budget travelers

Note that Booking.com's $5.65 EPC on CJ exceeds every direct airline program except ITA Airways. For publishers covering the Big Four US carriers, OTAs are the primary path to earning commissions on actual flight bookings. Pair OTA links with credit card CTAs for a two-revenue-stream approach on every article.

Tier 4 — Direct Airline Programs

The 10 Best Direct Airline Affiliate Programs

For publishers set on promoting airlines directly, here are the programs with real performance data. These complement the revenue tiers above — they're not the primary revenue driver for most airline content, but they add an incremental layer for carriers that have programs.

Airline Affiliate Programs Compared by EPC

Ranked by our composite score, which balances EPC with data completeness.

# Program Network EPC Commission Cookie Conv. Rate Reversal
1 ITA Airways FlexOffers $5.21 5.5% 30d 2.9% 18.4%
2 Malaysia Airlines Impact $4.05 1.0% 7d 1.6% 2.2%
3 Turkish Airlines CJ $3.11 2.0% 30d
4 French bee Impact $2.13 2.0% 25d 2.9% 0.0%
5 Ethiopian Airlines CJ $2.07 1.3% 29d 3.0% 56.5%
6 LATAM Airlines Awin $1.68 1.5% 30d
7 Qatar Airways Impact $1.65 2.0%
8 Emirates FlexOffers $1.63 2.4%
9 Avianca CJ $1.01 1.0% 17d 4.9% 13.8%
10 Virgin Atlantic CJ $0.98 1.0% 30d 0.4% 3.8%

Detailed Analysis

Top Airline Affiliate Programs Reviewed

1. ITA Airways

FlexOffers
EPC
$5.21
Commission
5.5%
Cookie
30d
Conv. Rate
2.9%
Reversal
18.4%
Avg Basket
$1,104

Italy's national carrier leads our ranking with the highest EPC in the category. The FlexOffers program delivers $5.21 EPC with a generous 5.5% commission rate. Cross-network data fills the picture: Awin confirms a 30-day cookie across all market programs (US, EU, BR), with EPCs ranging from $0.99 to $3.14 depending on market. Skimlinks shows a $1,104 average basket and 2.9% conversion rate, tempered by an 18.4% reversal rate. With Lufthansa's 41% acquisition of ITA underway, this program may evolve. Also available on Awin (US, EU, BR markets) and Skimlinks.

Best for: European travel specialists and flight comparison sites

2. Malaysia Airlines

Impact
EPC
$4.05
Commission
1.0%
Cookie
7d
Conv. Rate
1.6%
Reversal
2.2%
Avg Basket
$443

Malaysia Airlines on Impact outperforms its CJ listing ($1.89) by more than 2x on EPC. Skimlinks fills in the operational data: a $443 average basket, 1.6% conversion rate, and a healthy 2.2% reversal rate. The 7-day cookie is notably short and puts pressure on immediate conversions. Available across Impact, CJ, and Skimlinks — Impact is the clear winner for EPC. A natural fit for content targeting Southeast Asia, Australia, and connecting routes via Kuala Lumpur.

Best for: Southeast Asia travel bloggers and flight comparison sites

3. Turkish Airlines

CJ
EPC
$3.11
Commission
2.0%
Cookie
30d
Conv. Rate
Reversal
Avg Basket
~$1,000

With 300+ destinations across 120+ countries, Turkish Airlines has one of the broadest route networks globally. The CJ Americas program delivers $3.11 EPC (3-month: $2.88, showing consistent performance) with a 2% commission and 30-day cookie. Note that Turkish runs two distinct programs: this CJ percentage-based program, and a separate Tradedoubler flat-rate program for European metasearch sites only. PPC on branded terms is prohibited. Miles&Smiles transfer partners (Citi ThankYou, Capital One, Bilt) make Turkish a natural fit for points-and-miles content.

Best for: International travel bloggers and points-and-miles content

4. French bee

Impact
EPC
$2.13
Commission
2.0%
Cookie
25d
Conv. Rate
2.9%
Reversal
0.0%
Avg Basket
$814

French bee's low-cost, long-haul model is a powerful angle for budget travel audiences. Skimlinks data tells a compelling story: 2.9% conversion rate, $814 average basket, and a 0% reversal rate. At 2% commission, that translates to over $16 per sale with zero clawbacks. The 25-day cookie is slightly below the 30-day standard but adequate for flight bookings. Tailor-made for deal sites and bloggers focused on affordable long-haul travel from the US to Paris, Tahiti, and Réunion.

Best for: Budget travel deal sites and European travel bloggers

5. Ethiopian Airlines

CJ
EPC
$2.07
Commission
1.3%
Cookie
29d
Conv. Rate
3.0%
Reversal
56.5%
Avg Basket
$288

Africa's largest airline delivers the strongest EPC among African carriers at $2.07 on CJ (3-month: $0.80, suggesting some volume fluctuation). Cross-network data from Skimlinks shows a 29-day cookie, 3.0% conversion rate, and $288 average basket. The 56.5% reversal rate on Skimlinks is a significant red flag — commissions likely reverse when customers cancel or rebook. CJ appears more stable. Also available on Skimlinks; affiliates should test the CJ program first for content targeting travel to, from, and within Africa.

Best for: Africa travel specialists and diaspora community sites

6. LATAM Airlines

Awin
EPC
$1.68
Commission
1.5%
Cookie
30d
Conv. Rate
Reversal
Avg Basket

South America's largest airline group runs programs across four networks: Awin (US), Impact, FlexOffers, and Skimlinks. The Awin US program leads with $1.68 EPC and a 30-day cookie, while Impact ($0.12) and FlexOffers ($0.04) trail significantly. The 1.5% commission on Impact suggests similar rates across networks, but EPC performance varies dramatically. LATAM dominates routes across Brazil, Chile, Colombia, and Peru — essential for content targeting South American travel from the US.

Best for: Latin America travel bloggers and flight comparison sites

7. Qatar Airways

Impact
EPC
$1.65
Commission
2.0%
Cookie
24d
Conv. Rate
0.4%
Reversal
0.3%
Avg Basket
$1,017

Qatar Airways runs programs on Impact, CJ, Skimlinks, and Mavely. Impact leads at $1.65 EPC; CJ trails at $1.12 (3-month: $0.77). Skimlinks provides the operational detail: $1,017 average basket, 24-day cookie, and a near-zero 0.3% reversal rate. The 0.4% conversion rate is low but expected for premium long-haul — these are considered, high-value purchases. Qatar also runs a separate Holidays program on CJ (2.5% commission). The airline's Qmiles program partners with major credit card issuers, creating strong cross-promotion opportunities.

Best for: Premium travel bloggers and Middle East travel specialists

8. Emirates

FlexOffers
EPC
$1.63
Commission
2.4%
Cookie
Conv. Rate
Reversal
Avg Basket

The world's largest international airline by RPK runs its US affiliate program through FlexOffers at $1.63 EPC with a 2.4% commission. Emirates also appears on Partnerize, CJ (UK, DE, FR markets at 1.25%), and Rakuten, though the FlexOffers US program delivers the strongest performance. The thin data profile (no cookie, conversion, or basket data on FlexOffers) is a limitation, but Emirates' brand strength, premium cabin product, and high average booking values make this a reliable earner for luxury and long-haul travel content.

Best for: Luxury travel bloggers and premium flight reviewers

9. Avianca

CJ
EPC
$1.01
Commission
1.0%
Cookie
17d
Conv. Rate
4.9%
Reversal
13.8%
Avg Basket
$446

Colombia's flag carrier runs programs on CJ, Skimlinks, and Rakuten. The CJ "Worldwide" program leads at $1.01 EPC (3-month: $0.74). Skimlinks provides the operational data: a strong 4.9% conversion rate on a $446 average basket with a 17-day cookie. The 13.8% reversal rate on Skimlinks is elevated but not alarming for international travel. Avianca's LifeMiles loyalty program is a popular transfer partner for Amex, Citi, and Capital One, making it relevant for points-and-miles content beyond direct bookings.

Best for: Latin America travel bloggers and points-and-miles content

10. Virgin Atlantic

CJ
EPC
$0.98
Commission
1.0%
Cookie
30d
Conv. Rate
0.4%
Reversal
3.8%
Avg Basket
$1,201

Virgin Atlantic runs separate CJ programs for UK ($0.98 EPC) and North America ($0.93) at 1% commission, plus Skimlinks (1.6%), Mavely (0.7%), and an Impact Points.com listing (2.5%). Skimlinks provides the most complete data: 30-day cookie, $1,201 average basket, and a low 3.8% reversal rate. The 0.4% conversion rate reflects the premium, high-consideration nature of transatlantic bookings. Virgin's partnership with Delta (SkyTeam, reciprocal lounges) and strong UK brand make it ideal for publishers targeting the US-UK corridor.

Best for: Transatlantic travel bloggers and UK-US travel content

Data Insights

Airline Affiliate Programs: What the Data Shows

The airline affiliate vertical operates under constraints that distinguish it from most categories. Commission rates are among the lowest in affiliate marketing, typically clustering between 0.5% and 3%. This is often compounded by a "base fare only" rule, where commissions are not paid on taxes, fees, or fuel surcharges. On a $1,200 long-haul ticket, the commissionable base fare might only be $500, dropping your effective commission rate to less than 1% of the total price a customer pays.

Because of this, the most successful airline content publishers diversify their monetization. Vacation packages consistently outperform standalone flight bookings. Programs like United Vacations ($2,186 avg basket) or British Airways Holidays (2-5% commission) can deliver materially higher earnings per sale. Online travel agencies (OTAs) and aggregators like Trip.com often offer better terms and broader product ranges than direct airline programs.

Cookie duration is another critical factor. While 30 days is a common standard, several major carriers offer less. Lufthansa and Singapore Airlines both have 14-day cookies, putting pressure on affiliates to drive immediate conversions. On the other end of the spectrum, the Emirates program on the Admitad network reportedly offers a 365-day cookie, providing a massive window to capture commissions from considered purchases.

Data Insight

Network choice matters enormously in this vertical. ITA Airways shows a 67% EPC premium on FlexOffers versus Awin; Malaysia Airlines more than doubles its EPC on Impact versus CJ. Always check whether a carrier runs programs on multiple networks before committing. The credit card, travel ancillary, and OTA tiers above typically outperform direct airline programs on a per-conversion basis.

Putting It Together: Content Strategy for Airline Affiliates

The revenue stack isn't theoretical — it's a practical blueprint for every piece of airline content you publish. Here's how to layer the tiers on a single article.

"Best Flights to Paris" Article

Credit card CTA: Open with the flight research (building trust), then present the relevant airline card — "earn 3x miles on this route with the Chase Sapphire Preferred." Hotel links: "Where to stay in Paris" section with Booking.com affiliate links (4%, $5.65 EPC). Car hire: "Getting around France" sidebar with Avis or Europcar (8%). Insurance: "Do you need travel insurance for France?" with Travelex link. OTA: Link to actual flight booking via Booking.com or Priceline. Direct airline: If covering Air France or another carrier with a program, add that link too. One article, five or six revenue streams.

"Delta vs United" Comparison

Neither airline has a flight affiliate program, so the entire monetization comes from credit cards: Delta SkyMiles Amex vs Chase United Explorer. This is a natural credit card comparison article disguised as an airline comparison. Add OTA links for readers who just want to book.

Minimum Viable Monetization

At minimum, every airline content page should have three things: a credit card CTA for the relevant airline (Tier 1), a hotel link for the destination (Tier 2), and an OTA link for the flight booking itself (Tier 3). This combination works regardless of whether the airline has a direct affiliate program — which, for the Big Four US carriers, it doesn't.

Browse all 141 flights & airlines affiliate programs with EPC data, commission rates, and cross-network comparisons.

Explore Airline Programs

FAQ

Frequently Asked Questions

Which airline affiliate revenue stream pays the most?

Co-branded airline credit cards pay the most, at $50-200+ per approved application. One Chase United card approval equals 5-20 United Vacations package commissions. Travel ancillaries (hotels at 3-7%, car hire at 5-8%, insurance at 6-14% CVR) and OTAs (Booking.com at $5.65 EPC) also outperform most direct airline programs, where the average EPC is just $1.01.

Why can't I find an affiliate program for Delta or American Airlines?

Neither Delta Air Lines nor American Airlines currently operates a public affiliate program for flight or vacation bookings. The primary monetization strategy is co-branded credit cards (Delta SkyMiles Amex, Citi AAdvantage), OTA links through Booking.com or Expedia, and promoting ancillary travel products like hotels and car hire at the destination.

Can I make money with airline content if the airline has no affiliate program?

Yes. Most airline content revenue comes from sources other than direct airline programs. Promote the airline's co-branded credit card ($50-200+ per approval), link to OTAs like Booking.com or Priceline for flight bookings, and add hotel, car hire, and travel insurance affiliate links for the destination. A single article about flights to Paris can earn from credit cards, Booking.com hotels (4%), Avis car hire (8%), and Travelex insurance.

Which direct airline affiliate program has the highest EPC?

ITA Airways leads direct airline programs with $5.21 EPC on FlexOffers (5.5% commission), followed by Malaysia Airlines at $4.05 on Impact and Turkish Airlines at $3.11 on CJ. However, several OTAs and travel ancillaries exceed these EPCs: Booking.com earns $5.65 EPC on CJ, and Avis earns $3.37 on Impact with an 8% commission rate.

Methodology

This analysis covers 141 airline affiliate programs tracked across 9 networks including Awin, CJ, Impact, Skimlinks, FlexOffers, Rakuten, Mavely, Partnerize, and Travelpayouts. Performance data (EPC, conversion rate, reversal rate) is pulled from network APIs and updated regularly. Commission rates reflect default publisher tiers — negotiated rates may differ. Programs with no performance data ("ghost programs") are excluded from averages but included in total counts. Last updated: March 6, 2026.

Learn more about our data methodology